The True Color of White and Gold Dress (Or Blue and Black)

The infamous White and Gold / Blue and Black Dress is all over the internet and news today. There are endless debates on whether it is gold or black.


Let's put our True Color to the test and see what are those controversial colors are made of.

First, we sampled the lace part. The app tell us that color is made of almost equal parts of red (21%), yellow (23%), blue (24%) and slightly more white (30%). So technically it is light brown. Of course, if you sample the lighter part of the lace, you will get even lighter brown which produces a gold tone. If you sample the darker part of the lace, you will get muddy brown, which sometimes will get into the black color space.


Second, let's sample the other color in question. From True Color app, we know this color is mostly made up by blue (32%) and white (44%).

Keep in mind, we use the unaltered pic to analyze the colors. There are many theories and explanations how you can adjust the white balance to achieve white/gold or blue/black colors. But if we are going to analyze on the original picture, the colors in question should be light brown(gold) and light blue.

True Color - the color mixing assistant is available on the iTunes App store

Clearboard with Background Clearing

We just released Cleardboard version 1.2. Besides updating the app to iOS 7 design, we include the exciting feature of Background Clearing. With this feature, Clearboard is able to clear the content of your clipboard without even you launching the app.

So how do we make this possible? Thanks for iOS 7's Background App Refresh, we are able to let Clearboard running in the background with very little use of battery power. iOS 7 will monitor your use of the device and launch the app accordingly. Throughout our two months extensive testing, we found Clearboard could clear the clipboard as often as every five minutes. When your device is in the sleep mode (for example, at night) Clearboard will not be running at all, hence the minimum usage of battery.

Background Clear Testing Sample

I hope you like this new feature, we are very excited about releasing it after our lengthy testing. Let us know what do you think. 

To enable to Background Clearing, please refer to our FAQ.

For More information about Multitasking in iOS 7 please refer to Apple's document.

Thanks For The Comments

Thanks for the reviews and comments left on the iTunes App Store for True Color. We are thrilled that our users  like it. It makes all the hard work worthwhile.

Due the limitation of the App Store comment system, we are unable to respond to your comments/suggestions individually. So we would like to let you guys know that we are listening to you and taking every comments and suggestions to heart. We will consider to incorporate them into our next update. 

Our Best Selling App

True Color is our best selling app to date. In less than a week, it made

  • Top 100 Entertainment iPhone App in 8 countries including #70 in the U.S. and #36 in Canada
  • Top 100 Entertainment iPad App in 8 countries including #37 in the U.S., #39 in Canada and #81 in Australia.

We are very happy about the sales number when entertainment is the second most competitive category in the app market. Thanks for everybody's support. 

Cult of Mac Review

Cult of Mac wrote a nice review about True Color: 

"True Color is one of those apps that definitely has a practical application but is also just fun to mess around with. Its purpose is to create “formulas” for different hues so that artists can properly mix paints to match, and you can easily take samples from your photos. You can also just mess around with the four component colors — red, yellow, blue, and white — to get the tone right before you go wasting all your acrylic on experimenting."

We are thrilled!


True Color

Introducing True Color, the ultimate color mixing assistant. With True Color, you can virtually mix colors and pick a perfect color from the photos you take. It shows you the proportion of each primary color component required to mix that color you are looking for. Now you can explore new colors without wasting expensive paints.

True Color is now available on the App Store for iPhone, iPad and iPod Touch. For more details, please visit True Color page.


Top 500 in 22 Countries

Two weeks ago, we launched Clearboard. As of today, we made it to the top 500 productivity app in 22 countries including United States. We have done particularly well In Japan,  On Sunday March 17, we were top 117 in the productivity category. Thanks so much for all the support. If you like our app, please spread the word.  

Domo Arigato

For the past two days, we've seen many downloads of Clearboard from Japan. We would like to thank our Japanese fans for their support. Please tell your friends and family about us. In this crowded app market, the word of mouth is the only tool that independent app developer can have to compete against the big software company. Your support means a lot to us!  


Thanks For The Feedback

Thanks Obis11 for the review and the kind words of Clearboard in the App Store.

"As far as basic concepts go, Clearboard is very basic, but the simplicity is useful in that it does what it needs to in a predictable and logical way. The animations are quite nice too, however I'm not exactly sure I really need to even wait 3 seconds to clear the clipboard. No fault to the app though, just a preference of mine. I'm extremely pleased with Clearboard, enough so that I'm considering buy the addons. I suggest that everyone install Clearboard and run it daily."

We will take your comments into consideration for the future enhancement.

Currently, there is a "Sudden Death" style included in the In-App Purchase pack. It will clear the clipboard without any countdown. But obviously in this style you will not see the animation that we love so much.